Marketing Analyst

𝐉𝐨𝐛 𝐓𝐢𝐭𝐥𝐞: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Lahore (On-site) 𝐂𝐨𝐦𝐩𝐚𝐧𝐲: Finz Games 𝐄𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 𝐓𝐲𝐩𝐞: Full-time 𝐅𝐢𝐧𝐳 𝐆𝐚𝐦𝐞𝐬 𝐢𝐬 𝐚 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐦𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐬𝐭𝐮𝐝𝐢𝐨 dedicated to creating engaging and innovative gaming experiences. We're looking for a passionate and data-driven Game Performance Marketer to help scale our games by driving high-quality user acquisition and maximizing marketing performance. 𝐉𝐨𝐛 𝐒𝐮𝐦𝐦𝐚𝐫𝐲 As a Game Performance Marketer, you will be responsible for planning, executing, and optimizing paid marketing campaigns to acquire users, improve player engagement, and maximize return on ad spend (ROAS). You will collaborate with the product, creative, analytics, and ASO teams to drive sustainable game growth. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 • Plan, launch, and optimize user acquisition (UA) campaigns across Meta, Google Ads, TikTok, Apple Search Ads, Unity Ads, and other advertising platforms. • Monitor and optimize key performance metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rates. • Manage and allocate advertising budgets effectively to achieve growth targets. • Analyze campaign performance and provide actionable insights through regular reports. • Work with the creative team to develop and test ad creatives, videos, playable ads, and marketing assets. • Conduct A/B testing on creatives, audiences, bidding strategies, and campaign structures. • Collaborate with the ASO team to align paid and organic growth strategies. • Track competitor activities, industry trends, and emerging advertising opportunities. • Utilize attribution and analytics tools to measure campaign effectiveness and identify optimization opportunities. • Continuously improve campaign performance through data-driven decision-making. 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 • Bachelor's degree in Marketing, Business, Computer Science, or a related field. • 2–4 years of experience in performance marketing, preferably within the mobile gaming industry. • Hands-on experience managing campaigns on Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, or similar platforms. • Strong understanding of mobile attribution platforms such as AppsFlyer, Adjust, or Singular. • Experience with analytics tools such as Firebase, Google Analytics, or Looker Studio. • Strong analytical, problem-solving, and reporting skills. • Proficiency in Microsoft Excel or Google Sheets. • Excellent communication and collaboration skills. • Passion for mobile games and digital marketing. 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 • Experience marketing casual, hyper-casual, or hybrid-casual mobile games. • Knowledge of App Store Optimization (ASO). • Experience with creative performance analysis and testing. • Familiarity with SQL or business intelligence tools is a plus. • What We Offer • Competitive salary and performance-based incentives. • Opportunity to work on exciting mobile game projects. • Collaborative and creative work environment. • Professional learning and career growth opportunities. • A culture that encourages innovation, ownership, and teamwork. If you're passionate about scaling mobile games through data-driven marketing and creative experimentation, we'd love to hear from you. Join Finz Games and help bring our games to players around the world! 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬: 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧 𝐦𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐬𝐜𝐚𝐥𝐞 𝐔𝐀 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. 𝐌𝐌𝐏 & 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐔𝐀 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞, 𝐚𝐥𝐬𝐨 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐨𝐟 𝐦𝐞𝐝𝐢𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐬𝐭𝐫𝐨𝐧𝐠 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐨𝐟 𝐬𝐭𝐨𝐫𝐞 𝐬𝐢𝐝𝐞 𝐚𝐬 𝐰𝐞𝐥𝐥 (𝐀𝐧𝐝𝐫𝐨𝐢𝐝 + 𝐈𝐎𝐒).