We’ve launched our Apps Division to build and grow consumer mobile apps beyond gaming. We’re looking for a senior growth person who can plan and execute the division’s growth strategy alongside our product team, from market research and launch to scaling users and revenue.
What You’ll Do
Build and execute the growth plan for our Apps Division, from category research to launch and scale
Work with the product team to select app ideas, define MVPs and prioritize features using market data and user insights
Plan soft launches in test markets and validate retention and monetization before scaling
Run and optimize UA campaigns on Meta, Google App Campaigns, TikTok and Apple Search Ads
Own ASO on Google Play and the App Store: keywords, listings, screenshots and store A/B tests
Drive subscription and in-app monetization through paywall, pricing and trial conversion tests
Lead creative strategy: briefs, hooks and a steady testing pipeline
Improve retention through onboarding, push notifications and lifecycle campaigns
Track KPIs: CPI, D1/D7/D30 retention, trial-to-paid conversion, ARPU, LTV, ROAS and payback period
Share weekly reports with clear action plans
What You Bring
4+ years in mobile app growth or performance marketing, including at least one non-game consumer app you helped scale
Hands-on UA experience on Meta, Google and TikTok
Strong ASO experience on both Google Play and the App Store
Experience with subscription apps: paywalls, pricing and trial conversion
Solid analytics skills with an MMP (AppsFlyer or Adjust), Firebase/GA4 and market intelligence tools like Sensor Tower
Ability to turn data into product decisions and work closely with product managers, designers and developers
Comfort using AI tools for research, creative production and analysis
Clear written and spoken English
A Bachelor’s in Marketing, Business, CS, Economics or a related field (proven app growth experience matters more than the degree)