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VAS Performance Marketing Lead

We’re looking for a results-driven VAS Campaign Specialist to manage and scale subscription campaigns across telecom operators, fintech wallets, and our web game portals. The ideal candidate should have hands-on experience in paid acquisition, subscription billing, and campaign optimization, with a strong focus on growth, revenue, and performance.

What You’ll Do

  • Own the VAS channel: plan, launch and scale subscription campaigns across telecom operators and fintech wallets

  • Drive user growth and paid subscriptions on our own web game portals.

  • Run paid traffic on Meta, Google and TikTok

  • Manage affiliate and CPA partners, including payouts, caps and traffic quality

  • Optimize landing pages, subscription and payment flows across carrier billing (DCB) and mobile wallets

  • Track daily KPIs by operator and payment channel: CR, billing success, churn, ARPU, LTV, CPA and ROI

  • Keep campaigns compliant with operator, wallet and regulator rules

  • Work with operators, aggregators, fintech partners and our tech team on integrations and issues

  • Share daily and weekly reports with clear scaling and budget recommendations

What You Bring

  • 2+ years running telecom subscription, VAS or fintech payment campaigns

  • Strong understanding of DCB flows and subscription billing

  • Experience with mobile wallet payments such as Easypaisa or JazzCash

  • Hands-on experience with trackers and postback setup

  • Knowledge of fraud patterns and compliance requirements

  • Comfort using AI tools for analysis, reporting and optimization

  • Good written and spoken English for operator and partner communication

  • A Bachelor’s in Marketing, Business, CS, Economics or a related field (proven domain experience matters more than the degree)

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